Every business owner, big and small, should have video on their website by now. I know some still don’t, but I believe something must be holding them back. Maybe they’re camera shy? Maybe they’re not sure how to shoot with their phone? Or maybe, they’re just not sure how to use a bunch of features currently available on they’re iPhone. Here are some tips to shooting video with your iPhone.
- Shoot with your phone sideways! You want that 16:9 aspect ratio that matches your television or monitor. That may seem simple, but you’d be surprised how many people I still see holding their phone vertically only to wonder why it looks weird on their Facebook feed or YouTube channel.
- Digital Zoom. Don’t use your digital zoom feature by zooming in using your fingers to pinch out. When you do use it, you’re losing the quality of the image by reducing the resolution. If you really want to zoom in, get closer. This gives you the highest resolution possible while getting your close up shots. I know you can’t always do this when you’re at a concert, but you can do this if you’re planning a shoot with a subject.
- Auto Exposure Lock. This is specific to iPhone (although there might be another similar feature on an Android or Samsung phone). Have you ever shot something and when you move around the image gets lighter or darker because of the lighting in the room? You can stop this from changing automatically by pushing the screen where you want the exposure to be and holding it. Up will pop a box that says AE (Auto Exposure) and AF (Auto Focus). This locks the image to the exposure you select by dragging up or down the sun symbol that shows up when you long press the screen.
- Use the Grid. You’ve probably heard of the Rule of Thirds (maybe not). Imagine in your image you draw a “tic-tac-toe” box so that the lines are even from the sides as they are from each other. This is your grid that shows you the Rule of Thirds. You want your subject (or your area of interest) where two of the lines intersect. It doesn’t matter which intersection you choose, but if it’s a person you want people to focus on, use one of the top two intersection points. This is a setting located under Settings on the iPhone.
There you have it! Four simple rules to shooting better videos using your iPhone. I’d love to hear your feedback and/or what you learned by watching/reading this blog. If you have a topic you’d like me to discuss, shoot an email to FAN @ MyVideo101.com.