Image of Jenn Talking about her Favorite YouTubers

What Can My Favorite YouTuber Personalities Teach Us About Success on YouTube?

I’ve been watching a lot of YouTube over the past year and I’ve noticed there is a lot of awesome content out there. I thought it might be helpful to share with you some of my favorite YouTube personalities that I’ve found to be useful for me to get this blog started. After watching these personalities, I’ve learned a lot, identified some keys to their success and some opportunity for improvements based on my background and knowledge. They have obviously been very successful, so my recommendations are based on my video production experience and know-how.

Tati Westbrook

My first video blogger that I want to share with you is Tati Westbrook. She is my all time favorite YouTuber with over 4 MILLION FOLLOWERS! That’s incredible! She has so many followers, she has made it her full time job. So what can we learn from her? First, she’s consistently posting at least 5 times per week. I don’t know how she does it unless she has a small team pumping these out. If you look back on her older videos versus what she does now, she did a lot more lifestyle type videos before, whereas now she does a basic makeup review…and that’s all. She found what worked for her and fine tuned her channel to maximize what her audience wants. She simply gives what her audience wants on a consistent basis. Another thing I noticed was that she ignores her negative comments.

Todd Wolfe

The next video blogger I really like is Todd Wolfe. He’s a professional filmmaker and he gives a lot of tips and advice to new aspiring filmmakers. I like it because it gives me a little peek into the behind the scenes of how he does things on set. One thing he offers his viewers is to have them submit their work for him to review and provide critiques and suggestions on what he’d do to improve their work. That’s really cool for those who want to learn more! How can you provide that type of feedback or suggestions to your viewers in your business? One thing I wish he did more was post. He’s a little inconsistent in his posts, but I can completely see why…he’s very creative in his video editing and that takes a lot of work! So, the takeaway here is to not make the setup of your video blogs too difficult.

Roberto Blake

The last video blogger I want to share with you is Roberto Blake. He’s a creative thinker and branding expert. He doesn’t have a large following quite yet, but he’s growing VERY quickly! He keeps his setup very simple…it’s just him in front of the camera, but his content is EXCELLENT. One area he could improve is that it’s difficult to know when he’s going to post. He doesn’t tell you when his stuff will be posted on his YouTube page, so that makes it a little frustrating because I would love to know when his stuff is coming out. I know he’s busy on tours and working around the country, so I can forgive him for that, but it would be nice if he could get to a regular schedule.

My Favorite YouTube Personality Tips:

  1. Consistency. Consistency in number of weekly posts, in release times, and topic.
  2. Fine Tune Based on Viewer Engagement. If your audience is telling you they like something, do more of it.
  3. Ignore Negative Comments. Ignore the haters. Don’t give them air time or they’ll keep doing it.
  4. Engage Viewers by Offering On Camera Coaching. Get them engaged!
  5. Make Your Setup Simple For Yourself. Don’t make it too complicated or you won’t do it consistently. Just look at my video blogs, they’re pretty simple…I’m in front of the white wall and I speak. I show secondary (b-roll) shots to support what I’m saying, but that’s it. Not too complicate and I can shoot four to five in one afternoon.
  6. Be Clear About Your Posting Schedule (and stick with it!). If your followers don’t know when your next one is coming out, they won’t look for you either.

If you found this post to be useful and you’d like to see a topic discussed or a product reviewed, please leave your comment below and I’ll do my best to get an answer for you!

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